Operations Software
The app your team opens every morning.
Bespoke web apps built around how your operation actually runs, not how generic SaaS thinks it should.
Built on your stack. In production in weeks.
The difference
Stop adapting your business to your software.
Off-the-shelf SaaS gives you 50% of the features you don’t need and is missing the 20% you do. Operations software is the opposite: every screen maps to a real moment in your team’s day.
Forces your team into someone else’s workflow
Mismatched featuresHalf you don’t need. The one you need isn’t there.
Workarounds everywhereSpreadsheets fill the gaps. Tribal knowledge bridges them.
Tab-toggling taxThree tools open. Copy-paste in between.
Paying for what you don’t useHalf the features you’ll never touch. All on your invoice.
Per-seat pricingPay more to grow into less of a fit.
Your team adapts to the software.
One app, shaped like your process
Every screen earns its placeIf a button isn’t a real action, it isn’t there.
Sits on your stackAirtable, Sheets, Stripe, your ERP. We integrate, not replace.
Multi-stakeholderStudio, field team, clients. Each with the view they need.
Pay for what you actually needScoped to the work that matters, and priced on that scope alone.
Flat pricingFixed build cost. No per-seat fees as the team grows.
The software fits the team.
Case study
Replacing four tools with
one bespoke app.
Empire Green is a fashion photography production studio handling thousands of apparel and accessory shots per collection. The studio team, the shipments crew, and the clients all needed different things. None of it fit any SaaS on the market.
We built a custom web app that mirrors their production process end-to-end: collection sync from Sheets, product tracking through wardrobe → shooting → post-prod → completed, inbound and outbound shipments check-in, and password-gated client review. The app runs every workflow, integrated with Sheets for shot planning and Airtable for production data, and adds the control, audit trails, and client-facing portal that off-the-shelf tools couldn’t deliver.
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Live in productionClick the sidebar to switch views
CollectionsJan 12, 2026
- Total
- 12
- Attention
- 3
- In Review
- 4
- Synced Today
- 5
Search collections, clientsStatusAllSyncAll
| Collection | Client | Season | Status | Sync | Last sync | SKUs |
|---|---|---|---|---|---|---|
| Northstar · FA26 Catalog | Northstar Outdoor | FA26 | Active | Synced | 2h | 265 |
| Riverbed · FA26 Lookbook | Riverbed Co. | FA26 | Active | SyncedChanges | 4d | 348 |
| Pinecrest · FA26 Studio | Pinecrest Mills | FA26 | New | Synced | 9d | 412 |
| Wildcrest · SS27 Resort | Wildcrest | SS27 | Draft | · | · | 142 |
ProductionJan 12, 2026
- Total
- 142
- Wardrobe
- 24
- Shooting
- 38
- Post-Prod
- 47
- Completed
- 33
| Product | Collection | Stage | Shot list · P · S · E · C | Progress |
|---|---|---|---|---|
| DEMO-001 · Down VestSKU SAMPLE-001 · CLR-A | Northstar FA26 | Wardrobe | P 14 · S 0 · E 0 · C 0 | 0/14 |
| DEMO-002 · Insulated PantSKU SAMPLE-002 · CLR-B | Northstar FA26 | Shooting | P 4 · S 6 · E 0 · C 0 | 6/10 |
| DEMO-003 · Crew TeeSKU SAMPLE-003 · CLR-A | Riverbed FA26 | Shooting | P 2 · S 10 · E 0 · C 0 | 10/12 |
| DEMO-004 · Layering HenleySKU SAMPLE-004 · CLR-C | Riverbed FA26 | Post-Prod | P 0 · S 4 · E 8 · C 0 | 8/12 |
| DEMO-005 · Hooded AnorakSKU SAMPLE-005 · CLR-D | Pinecrest FA26 | Completed | P 0 · S 0 · E 0 · C 18 | 18/18 |
ShipmentsJan 12, 2026+ New Outbound
- Total
- 12
- In Transit
- 2
- Partial
- 1
- Outbound
- 4
Search tracking, collectionDirectionAllStatusAll
| Dir | Tracking | Collection | Status | Progress | |
|---|---|---|---|---|---|
| ↓ In | 1Z9K8A2X | Northstar · FA26 Catalog | Partial | 278/322 | Register |
| ↓ In | 8B3K1L7P | Riverbed · FA26 Lookbook | Received | 348/348 | |
| ↑ Out | 4M2X9C5Q | Pinecrest · FA26 Studio | Pending | 195 items | Edit |
Client ReviewJan 12, 2026
- Total
- 12
- Pending Setup
- 2
- In Review
- 6
- Approved
- 4
Search collections, clientsStatusAllBoxAll
| Collection | Client | Season | Progress | Access | Box | |
|---|---|---|---|---|---|---|
| Northstar · FA26 | Northstar Outdoor | FA26 | 0%0/1500 | Generate | Not connected | Export |
| Riverbed · FA26 | Riverbed Co. | FA26 | 63%950/1500 | riverbed-edd9 | Connected | Export |
| Pinecrest · FA26 | Pinecrest Mills | FA26 | 28%425/1500 | pinecrest-26 | Connected | Export |
UsersJan 12, 2026+ Add User
Search name, emailRoleAllStatusAll
| Name | Role | Status | |
|---|---|---|---|
| JJohn Doe | john.doe@example.com | Admin | Active |
| JJane Doe | jane.doe@example.com | Team | Active |
| SSam Sample | sam.sample@example.com | Team | Active |
| AAlex Placeholder | alex.placeholder@example.com | Team | Inactive |
Engineered for the edges
Results
One app, every workflow.
- 4 → 1
- workflows consolidated into one bespoke app
- Mobile
- shipment check-in, photos straight to Box
- Self-serve
- client review portals · password-gated, per collection
- 0
- migrations · Sheets and Airtable stay in place
“The most impressive thing about Costanera is their ability to understand a very niche business workflow they don’t have experience in and engineer a process that is more efficient than what I, as a business owner, have been doing for years. I wouldn’t hesitate to work with Costanera again.”

Our approach
Spine first. Modules second.
We watch the team work, build on the tools they already use, and ship a working app in week 2. Modules every week or two after that.
-
01
Map the operation
We watch the team work. Read their current tools: the interfaces, the spreadsheets, the chat threads. The product spec falls out of the real process, not a workshop.
Watch first, write later
-
02
Pick the stack you already use
Postgres, Supabase, or Airtable for the data spine, whichever fits. React + Tailwind for the UI. Your existing tools for everything else. We integrate, not replace.
0 data migrations
-
03
Ship the spine in week 2
Auth, core data model, and the most painful workflow first. End of week 2, real people are using it.
Real users in week 2
-
04
Ship a module a week
Each module is a real workflow end-to-end. Mobile capture this week. Approvals next week. Always behind a flag, always reversible.
Behind a flag · Reversible
Capabilities
What every ops app needs to do.
A consistent toolkit underneath, whether the app sits on Airtable, Supabase, or your own Postgres.
Multi-role views
Internal team, field crew, and external clients each see what they need. Same data layer, different surfaces, different permissions.
Works for: any operation with 2+ distinct user roles. Internal team, field crew, external clients, partners.
Mobile capture
Phone-first interfaces for the field. Camera input straight to Box, Drive, or S3. Touch-optimized actions. Works on a job site, not just a desk.
Works for: inspections, deliveries, audits, site visits. Any data captured outside an office.
Bidirectional sync with audit trail
Reads from and writes to the tools you already use. Every sync attributed, every change logged. The existing data layer stays untouched.
Works for: when the team can’t migrate but the data needs structure. Existing tools stay, the app gives them control.
Auth and external portals
JWT login for the team, role-based permissions. Password-gated public URLs for clients. Magic links for one-off shares. Every action attributed.
Works for: any operation with both internal users and external visibility. Clients, partners, contractors, public access.
Workflow automation
Status changes trigger the next step. Approvals route, notifications fire, deadlines escalate. The app moves work along while the team sleeps.
Works for: any workflow with stages, approvals, or time-based escalations. Onboarding, fulfilment, support routing, compliance.
Reporting and exports
Custom views per role. CSV, PDF, and scheduled exports. Shareable links to filtered datasets. The leadership-facing surface of every operation.
Works for: leadership dashboards, customer-facing reports, compliance exports, finance hand-offs.
Same toolkit underneath. Different shape every time. Every capability above is configured to your team’s workflow, your data, your edge cases.
More operations software we have shipped
Two more from the same playbook.
Different industries, different stacks, different processes. The pattern underneath is the same: sit on the tools they already use, build the surfaces they need.
Context
A German engineering consultancy runs the full lifecycle of state-funded energy efficiency projects: from first consultation through subsidy filing, document signing, and final invoicing in Lexware. Every project moves through 21 sequential stages, each one triggering its own emails, documents, NextCloud folders, and reminders. We built the operations layer that runs the whole thing.
What it does
- Moves projects through 21 sequential stages automatically
- Auto-generates proposals, declarations, signed documents
- Bi-directional Lexware sync: invoices, quotes, payroll
- Ingests inbound emails, auto-links them to the right project
Project pipelineActive subsidy projects · this quarterLive
↑ 12% vs Q3This quarter · automated outputs
Distribution across 21 stages
- Intake12
- Subsidy filed18
- In execution22
- Invoicing12
Automations today24Lexware invoice synced · BEG-127 · €4,250NextCloud folder built · BEG-128+22 more triggered
Context
A US land investor sources rural parcels, sells them with owner financing, then services the monthly notes. Leads flow in from Land.com, LandFlip, Landmodo, Facebook Marketplace, and a direct site. Every deal becomes 1–3 contracts and a multi-year payment schedule. We built the Airtable-based operations layer that runs every step: AI lead extraction, CRM sync, contract generation, note servicing.
What it does
- Captures leads from 5+ marketplaces, deduped + AI-parsed
- Auto-syncs new leads into Follow Up Boss or GoHighLevel
- One-click contract generation with e-sign tracking
- Tracks every note, surfaces late payers, mails delinquency letters
Deal pipelineAll states · this quarterLive
↑ 8 this weekThis quarter · automated outputs
Stage distribution
- Sourced12
- Listed18
- Under contract8
- Note servicing29
Late note payments5Note #142 · 31d late · ~$340 owedNote #189 · 18d late · ~$190 owed+3 more flagged
Is this right for you?
Three conditions for success.
Operations software is high-leverage when the process is real. We turn down projects that don’t fit.
- 1
A real, repeatable process
Not exploratory work. Your team runs the same shape of operation every week (onboarding, fulfilment, review cycles), just with different inputs.
- 2
Existing data and tools
You’re already on a stack that works. We integrate with what you have, we don’t green-field everything.
- 3
Team that’ll actually use it
The owner sponsors it; the team helps shape it. The fastest projects are the ones where the operator is in the room every Friday.
30-minute scope call. We map your operation and tell you what we’d ship in week 1.
Need this to talk to other tools or run on a schedule? See Process Automations .
The right tool
for the way you run.
A scope call costs you 30 minutes. By the end you’ll know exactly what we’d build, in what order, and on what timeline.
Book a Scope CallReply within 24 hours · No sales pitch
- 2 wks
- Spine in production
- Fixed
- Build cost
- 0
- Per-seat fees
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