Blog
Insights & ideas.
Real problems from real operations, and how they were solved: automation, AI, and custom software for companies that run on process. Lessons from the field, not theory.
“Who Do I Ask?”
Most businesses don't have a data problem. They have a 'who do I ask?' problem. An MCP connector lets your whole team ask the business directly, in the AI they already use.
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Iago Jochamowitz-Endersby, Co-founder, Costanera
How AI Analyzed 11,000 Messages to Reduce Churn
A home services company was drowning in customer messages. We built AI that scores, flags priorities, and surfaces at-risk customers before they churn.
Eduardo Chavez
You Don't Have to Be Amazon to Have Logistics Tech
We built route planning software for a non-profit cat shop doing 40 deliveries a day. Here's how it works and what it saved them.
Iago Jochamowitz-Endersby
Stop Letting Call Transcripts Rot in Folders
Every client call you've ever had becomes searchable, scoreable, and actually useful. Here's how to build a vector database pipeline that makes it happen.
Iago Jochamowitz-Endersby
AI's Not Working for You? Maybe You're Being Unfair to It
The difference between AI that disappoints and AI that delivers comes down to one thing: context. Here's how to give it what it actually needs.
Eduardo Chavez
How to Automate Lead Qualification When Your Tools Can't Filter Your ICP
Your search tools filter on 3 criteria. Your ICP has 10. Here's how to build an AI scoring system that qualifies leads automatically.
Eduardo Chavez
If Slow Contracts Are Costing You Sales, Here's a Fix
A land sales client was losing deals to slow contract turnaround. We built a system that gets contracts signed before buyers change their minds.
Eduardo Chavez
Why AI Automation Is Not About Replacing Humans
The real value of AI automation isn't cutting headcount—it's giving your team back the hours they lose to repetitive work so they can focus on what matters.
Eduardo Chavez
Zapier vs Make vs n8n: The 80/20 Comparison
Zapier, Make, and n8n each solve automation differently. Here's an honest comparison so you pick the right tool without wasting months on the wrong one.
Iago Jochamowitz-Endersby
4 Keys to Growing Your Agency
After building systems for dozens of businesses, I keep seeing the same patterns. Four things that actually matter for scaling your agency.
Eduardo Chavez
3 Conditions for a Successful AI Implementation
AI has outsized returns under specific conditions. Here's what separates real wins from expensive experiments—and how to tell which one you're building.
Eduardo Chavez
You Don't Need AI. You Need Software.
Most 'AI use cases' SME owners describe are actually just scripts. Here's how to think about building systems when you don't have an enterprise IT budget.
Eduardo Chavez
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